Joy of Man's Desiring

We are hearing Bach’s Cantata 147, “Jesu, Joy of Man’s Desiring.”

Morihiro Harano, the creative director of Drill Inc. “We did not add any artificial music at all,” Harano wrote (though they did adjust some levels to “bring out the sound of river and nature”). Harano, who has won many international awards for his work, conceived of the commercial for the Touch Wood SH-08C, a cellphone with a wooden encasement that will be released by NTT Docomo in Japan later this year. Kenjiro Matsuo at Invisible Designs Lab made the instrument. The commercial was filmed in Kama City in Kyushu, Japan.

New York Times