Lexus Design Disrupted

On September 5th, 2013, LEGS and Lexus brought the worlds of fashion, art and technology to a colliding halt at MADE Fashion Week. Holographic imagery, avant-garde dance and 3D projection mapping fuse and erupt in a stunning and magnetic immersive experience, starring Coco Rocha as the heroine. Directed by Radical Friend and inspired by Giles Deacon’s theatrical collection, the story tracks Rocha as she battles opposing forces on a path to independence from darkness to light, ultimately finding her own liberation.

With Andrew Thomas Huang and Radical Friend as creative directors, LEGS pulled together a stunning technical display, blurring the lines of reality and fiction. Featuring choreography by Ryan Heffington and original musical score by HEALTH, this video captures highlights of the 15 minute performance that sent chills down the spines of its star-studded audience, in a fashion show to remember.

Watch the full version here: vimeo.com/75616197

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