Sass & Bide Launches World’s First 360-Degree Shopping Experience
"We wanted to create a concept that captured the spirit of the collection but also one that pushed boundaries in the digital space internationally,” explained Sarah-Jane Clarke, Brand Director, sass & bide. “The format allows our customers to feel like they are in the room, interacting in the space, & that concept alone felt incredibly innovative”.
Sass & Bide is the namesake label of Sarah- Jane Clarke (sass) & Heidi Middleton (bide). A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.
The full concept can be experienced at the Sass & Bide site.
Photography for the campaign was shot by Terry Gates.
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